Building Pride

Building Pride

Commissioned by the Spanish Embassy in The Hague, I was invited to design and realise the visual identity of their boat for the Amsterdam Pride Canal Parade 2025. I approached the project as a collective, community-driven process. Over four months, the work evolved into a layered exploration of communal identity, queer visibility, and shared artistic practice.

Rather than designing the boat behind closed doors, I opened the process to the public. I organised participatory events, including the Inspiration Day and Collective Painting Days, where participants helped shape the boat’s visual language. As interactive, participatory installations, these sessions became an integral part of the project.

The entire process was documented by Touchy Studios, resulting in a dynamic video portrait capturing the preparations, challenges, and vibrant energy of collective work. This documentation was made possible through Voordekunst crowdfunding.

Commisioner

The Spanish Embassy in The Hague
Joaquin Duran
Adrian Capélo
Equal Rights Coalition
Gay Games Valencia 2026

Project Team

Clara Lezla
Tiago Santos
Malveira Junior
Anastasia Troshkova

Special thanks to

Bruno Steiner
Marian van Leeuwen
Стефания и Зинаида
Cat Elfrink van Leeuwen
Eugène Pereira Tamayo
Stefano Cattani

Documentation

Touchy Studios
Jonathan Hielkema
Sean Charlton White

Sound Equipment

Arthur Moret Licht en Geluid

DJ

Rockstar Martini

Boat Rental

Quinq Entertainment
Joris Rijnders

Thanks to all supporters on Voordekunst.
Thanks to all participants of the Inspiration Day and Collective Painting Days

Locations

West Den Haag
Stroom Den Haag
The Spanish Embassy of The Hague

Sponsors

Bierens Den Haag
PontMeyer Den Haag